AI Insights · Timothy · July 2024
Top 5 Beauty Retail Apps in Nigeria Q2 2024 Performance
Discover the performance of the top 5 beauty retail apps in Nigeria during Q2 2024, featuring trends in weekly downloads, revenue, and active users.
The second quarter of 2024 saw interesting trends in the performance of the top beauty retail apps in Nigeria, as reported by Sensor Tower. Here’s a detailed look at the metrics for Oriflame, Korean Skincare EU, Beauty Hut, Brown Sugar Babe, and StyleKorean.
Oriflame experienced significant activity in weekly downloads, peaking at around 3.1K in the last week of May. Weekly active users also showed a strong upward trend, reaching approximately 12K by the end of May and maintaining around 11K through June.
Korean Skincare EU had a modest number of weekly downloads, starting at 252 in early April and dropping to 61 by the end of June. Despite this, weekly active users remained relatively stable, fluctuating between 1.1K and 1.6K during the quarter.
Beauty Hut saw a gradual increase in weekly downloads, starting at 83 in early April and reaching a peak of 203 in late May.
Brown Sugar Babe maintained a steady download rate throughout the quarter, with numbers ranging from 54 to 107 weekly downloads.
StyleKorean had a fluctuating download rate, with a notable peak at 163 in the second week of April and a low of 25 in the last week of May.
For more detailed insights and data, visit Sensor Tower.
